Acilegna's Blog

The A World

Beyond ‘Katulong Syndrome’ and Why AlDub Is The Biggest Phenomenon Today


Trending on social media everyday, Alden Richards and Maine Mendoza, collectively known as Aldub, dominate both in the ratings and the popularity game. Producers say it’s an accident that the unlikely pairing was conceptualized. However, the success it enjoys today surely is not an accident, as everybody seems to be fascinated by the massive kilig Alden and Maine provides.

Photo From: Photo From:

The love team culture has always been a famous aspect in Philippine popular culture. Not all may have skyrocketing success, but there are specific ones in certain epochs that truly transcend the boundaries of kilig culture. There is no specific formula to a winning love team, because if there is one, then all love teams must have enjoyed similar success.

Photo From: Photo From:

In the case of AlDub, many already argue that it is the ‘katulong syndrome’ among Filipino viewers that paved the way for its success. However…

View original post 495 more words


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on August 23, 2015 by in Uncategorized.
%d bloggers like this: