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Beyond ‘Katulong Syndrome’ and Why AlDub Is The Biggest Phenomenon Today

PetibStruggles

Trending on social media everyday, Alden Richards and Maine Mendoza, collectively known as Aldub, dominate both in the ratings and the popularity game. Producers say it’s an accident that the unlikely pairing was conceptualized. However, the success it enjoys today surely is not an accident, as everybody seems to be fascinated by the massive kilig Alden and Maine provides.

Photo From: http://manila.coconuts.co/tags/aldub Photo From: http://manila.coconuts.co/tags/aldub

The love team culture has always been a famous aspect in Philippine popular culture. Not all may have skyrocketing success, but there are specific ones in certain epochs that truly transcend the boundaries of kilig culture. There is no specific formula to a winning love team, because if there is one, then all love teams must have enjoyed similar success.

Photo From: http://entertainment.inquirer.net/176591/split-screen-tv-fairy-tale-aldub-hit-in-old-new-media Photo From: http://entertainment.inquirer.net/176591/split-screen-tv-fairy-tale-aldub-hit-in-old-new-media

In the case of AlDub, many already argue that it is the ‘katulong syndrome’ among Filipino viewers that paved the way for its success. However…

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This entry was posted on August 23, 2015 by in Uncategorized.
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